Drawing on 20 years’ experience in the securities industry in regulatory compliance, market analysis, and development of algorithms to generate alerts for unusual trading, Ellen Badinelli adapted that calculative logic to create a system and method of generating alerts for dietary incompatibility, filing and securing IP that constituted ScanAvert's architecture. From 2001, ScanAvert advanced development from stationary environments to cell phones, winning subscriber, industry, and media acclaim for each operational environment along the way. Acclaimed by industry, media, medical professionals and consumers, the ScanAvert app was relied upon by tens of thousands of consumers seeking simple tools to assist their adherence to dietary regimens, responsible prescription use, or avoidance of harmful ingredients, simultaneously affording unrivaled consumer insight. Mining user data, ScanAvert was the first to report on the rise of psychotropic drug use, e.g, Adderall, ahead of the shortage, and reported on the top dietary profiles, top nutritional values, and top drugs, delivering an accurate snapshot of the American population’s health, as shown in the charts below and published by HIMSS. The valuable criteria and demographics we captured can be seen in the video link below.
While the ScanAvert app is no longer on the mobile storefronts, its IP has been licensed by dietary compatibility stakeholders and its data mined for research. ScanAvert continues its aim since inception, the creation of solutions that safeguard consumers, and which data can be studied to reveal correlation between consumables, prescription, symptom, treatment and disease etiology while detecting potential vulnerabilities within the supply chain, and validating our predictive analytics.
CEO & Founder
Ellen Badinelli is founder and CEO of ScanAvert. She conceived ScanAvert in 2001 and is a pioneer in digital tools for consumer health, launching the first direct-to-consumer health solution, initially in stationary/kiosk environments, followed by the mobile app. Awards for each iteration include SPIR grant, IEEE’s CCNC 2006’s Consumer Application of the Year, Fast Company’s 2013 Top 10- Food Sector and 2014 Edison Award, Consumer Health Category. ScanAvert’s population health, dietary practices and prescription use statistics, based on its user data, has been published by HIMSS. She has reported on health IT, prescription trends, health conditions, and food safety, and presented at various health conferences, including NIH. She is owner/inventor of USPTO Nos. 7805319, 8060383, Systems and Methods for a Consumer to Determine Food/Medicine Interactions and serves as a Capstone Sponsor at NJIT for over a decade.
Data Analyst
Harsh has served as ScanAvert's data analyst and full stack developer since 2023. With a Bachelor of Science from NJIT's Ying Wu College of Computing and currently completing his Master's in Data Science, he possesses a strong foundation complemented by real-world experience. In the many hats he wears at ScanAvert and his (former) role at Earthcam specializing in movement detection solutions. He has demonstrated excellence in analyzing complex datasets and translating them into actionable strategies that streamline ScanAvert's solutions and services. Beyond his technical contributions, Harsh is a dedicated leader and mentor. As a former Capstone project winner, he now guides and oversees Capstone teams, fostering innovation and ensuring projects align with ScanAvert's objectives.